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Who Uses InfoTek's Wireless
Retail Survey?
Wireless Carriers—The
point of sale represents the only opportunity for
carriers physically interact with customers. InfoTek’s
surveys enable carriers to measure and compare
salesperson behavior across store types and offers a
unique view of consumer demand from the viewpoint of
their retail associates. The surveys also offer insight
as to what makes carrier services easier for reseller to
sell and how well each of the major carriers does in
satisfying their channel partners.
Wireless Retailers—The
retail livelihood depends selling phones and services.
InfoTek’s surveys offer insight into which carriers are
easy to resell as well as how different retail channels
approach the wireless value-proposition differently.
The surveys also explore sales tools and store layout.
Wireless Handset
Manufacturers—Handset
vendors rely on the point of sale as their showcase for
the latest and greatest devices. InfoTek’s surveys
enable device vendors to measure the factors and
features that make customers choose one handset over
another as well as the in-store marketing and sales of
specific handset capabilities.
Wireless Accessory
Manufacturers—Accessories
are very high-margin products and are often impulse buys
for the end-user. InfoTek’s surveys enable
manufacturers measure which accessories are being pushed
and sold in the retail storefront. The data also
addresses the importance of brand, style and fashion in
the eyes of the retail associates.
Application Developers /
Content Publishers—As
ownership of marketing responsibility enters the
application specific revenue sharing equation, InfoTek’s
surveys enable developers and publishers to measure the
marketing activity of retail sales people as well as
consumer response to emerging value-added services.
Software / Platform
Vendors—As the wireless value-chain grows
increasingly complex, software and platform vendors are
enabling billing, over-the-air downloads, web-browsing
and virtual machine functionalities. The Wireless
Retail Survey enables these vendors to measure end-user
demand and adoption for new and emerging services as
well as predict adoption trends for the future.
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