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InfoTek's
TEKpanels™ solution is a complete portfolio of panel
management services overseen by a professional, full-time research
staff. Our ASP-based panel services include administration, profile
management, recruitment, respondent support and samples
management. Click here to see the
steps in having InfoTek build
your own panel web site and respondent portal for gathering panel
members, information and analysis. For a demonstration
of a panel managed by InfoTek, click
here or call us at
1.888.TEK.RESEARCH (888.835.7373) ext. 704.
We work with you to develop business
rules that ensure the productivity and growth of your research
panels. These rules can define:
·
Member participation and
frequency
·
Panelist access to
support services
·
Recruitment techniques
and campaigns
We utilize both online and offline
recruiting methods (telephone, mail, banner advertising, print
advertising, publicity, etc) to maximize the reach and
representation of each panel.
InfoTek's panels of B2B and consumer
technology decision makers can allow you to quickly and
inexpensively answer key research objectives.
InfoTek's offers three different
business segments in order to build your panel:
Enterprise Technology Manager
CIO-level and mid-level decision makers employed in Fortune 1,000
companies make up this segment. For example, this segment would be
responsible for strategic IT decisions, such as which manufacturer
will be used for all critical interconnectivity equipment.
Medium and Larger Company Technology
Managers
Information Technology managers in large (1,000-5,000 employees) and
medium-sized companies (100-999 employees) are included in this
segment. This level of manager is usually seen as having hands-on
experience with products while at the same time providing
recommendations to higher-level managers as to which products and
services to employ.
Small Business Decision Makers
Technology decision makers in small (50-99 employees), micro (10-49
employees) and SOHO businesses are the basis of this panel. The
small business market has always been somewhat elusive to technology
product manufacturers. InfoTek has developed a large based of Small
Business IT decision makers making it easier for our clients to
research this segment.
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