At InfoTek Research Group (InfoTek) we continually
strive to improve our ability to gather and
interpret useful and actionable information
for our clients. Our methodologies and
analytic methods are on the forefront of
market research innovations and offer the
most comprehensive and proven strategic
techniques available.
InfoTek’s project managers are extensively
trained to determine and use the most
appropriate techniques to turn raw data into
useful information and ultimately, insight.
MULTIVARIATE TECHNIQUES (using SPSS for
Windows)
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Discriminant Analysis
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Regression Analysis
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Conjoint and other Choice Analysis
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Grouping Factor, Cluster and Market
Coverage
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Cluster
Analysis: Needs-based Segmentation
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Satisfaction Mapping
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Perceptual Mapping
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Value Share Analysis
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Vulnerability Analysis
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Trade-off Analysis
UNIVARIATE STATISTICS
