Below are a few of
the quantitative areas in which we specialize.
-
Market
Segmentation
- Feature and
Pricing Analysis
- Customer
Satisfaction Modeling
- Awareness
tracking
- Brand Value
Measurement
InfoTek has experience using all the major data
collection methodologies and analytic techniques
employed in the market research industry. These
techniques are customized by each unique product or
service and study objective. In addition, we
customize all quantitative techniques by country of
data collection.
Most importantly, we
collect the vast majority of this information
in-house. For example, all telephone interviewing
is completed by our own highly trained
fielding staff.
Our in-house fielding staff has interviewed over 1.4
million businesses and consumers of technology since
1993. Our expertise in this area gives us a
significant competitive advantage over our
competition.
We know which ones
to use to most effectively achieve your research
objectives. InfoTek is known for being both creative
and proactive in its use of these tools, adding
value to every study.
Learn more about the
most popular statistical offerings provided by
InfoTek:
Statistical Service and Analytical Techniques
