Let InfoTek Create and Manage a Custom Panel System for You

InfoTek's TEKpanels™ solution that allows us to customize a web-based panel management system tailored to your specific needs.  For a demonstration of a panel managed by InfoTek, click here or call us at 1.888.TEK.RESEARCH (888.835.7373) ext. 704.

Step 1: Panel Objective Definition

In most cases, panels will consist of existing customers or users of a particular product or service.  For example, a telecommunications company may want to develop a panel of its top 250 customers.  The goal of this panel may be to periodically get feedback on existing or future products and services.

Step 2: Panel Member Qualification Definition

Next, we define your panel member attributes in order to recruit members and track information that will be used to contact panel members in the future.   For each attribute we will define validation rules to ensure the best data integrity.

Step 3: Panel Member Recruitment

We can recruit panel members via outbound or inbound methodologies such as telephone, e-mail invitations, pop-up invitations off of you site or import customer data into the panel portal.

Step 4: Panel Member Incentive Definition

InfoTek offers several methods of maximizing participation in your research panel.   We streamline the entire incentive process of crediting incentives and managing gift inventories while automating the process of allowing respondents to "shop" for gifts using the accrued incentive points in their account. We also offer a lottery-based incentive solution for those who prefer to use this option.

Step 5: Panel Maintenance

Communication is the #1 key to any successful panel program.  InfoTek's ASP-based system maintains a central history of inbound and outbound panelist communication along with the individual profile to give you a "total view" of the respondent.  What does this mean to you?  It means that the constant communication tracking will increase panel member participation and retention.

Step 6: Panel Opinion Gathering and Analysis

You have access InfoTek's 13 years of experience in developing information gathering methodologies.  We can help you create, implement and analyze quantitative or qualitative questionnaires for panel members.