InfoTek started completing market research in the imaging industry in 1991 by completing some of the first market potential research for the first laser printers to be offered in the United States.   Over 90 studies later, InfoTek has worked around the world to answer key questions for manufacturers of digital imaging devices and services.

We have worked in the following market segments to address key imaging product and solution issues:

• Home Users

• SOHO Businesses

• Small/Medium Sized Businesses

• Large and Enterprise Businesses

• Graphic Designers

• Pay-to-Print Providers

• Photographers

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• Product Line Extensions:  Determine the impact on an existing start-up portfolio of printers from several product line extensions over time?

• New Market Expansions: Determine the market potential for new large format devices into the graphic design marketplace.

• Industrial Design:  Understand which industrial designs allow for the greatest market potential and what design cues need to be enhanced to increase market acceptance.

• Product Satisfaction: Determine customer satisfaction with new imaging devices for the home market, business market and pay-to-print market.

• Channel Satisfaction:  Determine the satisfaction of channel members with new imaging products targeted toward personal and small business users.