InfoTek's staff has completed
market research for Lotteries since 1988.
To date, our staff has worked with 15
Lotteries in with both quantitative and
qualitative studies. Below is a
history of when InfoTek began completing
different types of Lottery studies.
The new century is proving
that technology capabilities grow
exponentially and the impact on Lotteries
around the world will be significant.
Reaching the younger
Generation Y segment with new methods of
communication and gaming mechanisms will be
a must for any Lottery hoping to sustain and
grow playership in this new market.
InfoTek extensive research
experience with Lottery and technology
products give us the unique ability to help
Lotteries plan for the future and to develop
the best marketing and gaming strategies.
Simply put, InfoTek's
customized "toolbox" of research techniques
for both Lottery and technology issues is
second to none.
To speak to someone about our
experience or to find out more about the
recent studies we have completed, please
contact Scott Jackson at
scottj@infotekresearch.com.
InfoTek's Latest Mobile and On-Line
Lottery Potential in the United
States
May 2009
InfoTek's 2009 Mobile Lottery Playership Study Highlighted in
Lottery Insights
More
April 2009
InfoTek's 2009 Mobile Lottery Playership Study WINS Lottery Study
of the Year at SMART-TECH
More
March 2009
InfoTek announces findings from its 2009 Mobile Lottery Playership Study
More
3 September 2008
InfoTek announces findings from its 2008 On-Line Lottery
Playership Study
More
The types of methodologies
employed:
-
Play and
Attitudinal Tracking Research
-
New Game
Design Research
-
Game
Portfolio Optimization Research
-
Advertising
and Communication Research
-
Play
Behavior Research
The types of methodologies
employed:
Quantitative
-
Longitudinal Studies of
Lottery Play Behavior and Awareness
-
New Game Design using
Perception Analyzer Sessions
-
Player-base Segmentation
(attitudinal and play behavior)
-
Lottery Game Positioning
Studies
-
Game Development using
Conjoint Analysis / Choice Modeling
Qualitative
-
New Game Focus Groups
(online and scratch-it)
-
Lapsed Player Focus
Groups
-
Ethnographic Studies of
Play Behavior
-
Communications /
Advertising Concept Development
-
New Game Positioning
