InfoTek's staff has completed market research for Lotteries since 1988.  To date, our staff has worked with 13 Lotteries in with both quantitative and qualitative studies.

The new century is proving that technology capabilities grow exponentially and the impact on Lotteries around the world will be significant.

Reaching the younger Generation Y segment with new methods of communication and gaming mechanisms will be a must for any Lottery hoping to sustain and grow playership in this new market.

InfoTek extensive research experience with Lottery and technology products give us the unique ability to help Lotteries plan for the future and to develop the best marketing and gaming strategies. 

Simply put, InfoTek's customized "toolbox" of research techniques for both Lottery and technology issues is second to none.

To speak to someone about our experience or to find out more about the recent studies we have completed, please contact Scott Jackson at scottj@infotekresearch.com.

  InfoTek's Latest Mobile and On-Line Lottery Potential in the United States

May 2009
InfoTek's 2009 Mobile Lottery Playership Study Highlighted in Lottery Insights
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April  2009
InfoTek's 2009 Mobile Lottery Playership Study WINS Lottery Study of the Year at SMART-TECH
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March  2009
InfoTek announces findings from its 2009 Mobile Lottery Playership Study
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3 September 2008
InfoTek announces findings from its 2008 On-Line Lottery Playership Study
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The types of methodologies employed:

  • Play and Attitudinal Tracking Research

  • New Game Design Research

  • Game Portfolio Optimization Research

  • Advertising and Communication Research

  • Play Behavior Research

The types of methodologies employed:

Quantitative

  • Longitudinal Studies of Lottery Play Behavior and Awareness

  • New Game Design using Perception Analyzer Sessions

  • Player-base Segmentation (attitudinal and play behavior)

  • Lottery Game Positioning Studies

  • Game Development using Conjoint Analysis / Choice Modeling

Qualitative

  • New Game Focus Groups (online and scratch-it)

  • Lapsed Player Focus Groups

  • Ethnographic Studies of Play Behavior

  • Communications / Advertising Concept Development

  • New Game Positioning

 

 

 
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