InfoTek Research Gaming Industry Experience

InfoTek's staff has completed market research for Lotteries since 1988, almost twenty years.  To date, our staff has worked with 13 Lotteries in North America with both quantitative and qualitative studies.

Our experience falls into several categories:

• Play and Attitudinal Tracking Research

• New Game Design Research

• Game Portfolio Optimization Research

• Advertising and Communication Research

• Play Behavior Research

The types of methodologies employed:

Quantitative

• Longitudinal Studies of Lottery Play Behavior and Awareness

• New Game Design using Perception Analyzer Sessions

• Player-base Segmentation (attitudinal and play behavior)

• Lottery Game Positioning Studies

• Game Development using Conjoint Analysis / Choice Modeling

Qualitative

• New Game Focus Groups (online and scratch-it)

• Lapsed Player Focus Groups

• Ethnographic Studies of Play Behavior

• Communications / Advertising Concept Development

• New Game Positioning