2)
Involves intimate, face-to-face interaction with study
participants
-
Building trust and rapport building is instrumental in the process
-
Research and data collection
techniques chosen by ethnographers should foster and enhance intimacy
between the researcher and participants
3)
Presents an accurate reflection of participants’ perceptives and behaviors
-
When trust is built voices or
opinions and views emerge in an authentic way
4) Uses
inductive (reaching conclusion based on observation, generalizing from
concrete data to more abstractor or general principles), interactive and
recursive data collection and analytic strategies to build theories
5) Uses
multiple data sources, including both quantitative and qualitative data
-
Generally, ethnographers
first conduct initial qualitative or exploratory research to find out what
actually is happening in a particular scene. Only then do they decide which
key variables should be investigated quantitatively. Initial qualitative
investigations provide data for development of context-specific and relevant
quantitative measures
6) Frames
all human behavior and belief within context
-
Context is used to refer to the diverse elements – people, groups,
institutions, history, features of the physical environment
7)
Uses the concept of culture
as a lens through which to interpret results
- Culture can
be different different regions of a country, different countries
and different cultural settings
