International Modular Storage Satisfaction and Future Needs

Primary Research Objectives

Obtain detailed profile of current storage customers across the globe. Determine customers’ storage needs from both a general and specific technical perspective for immediate and long term solutions. Determine level of satisfaction with current products and understand the value seen in different future portfolio directions.

Methodology Employed

Quantitative – telephone interviews with 250 large account customers of external online storage solutions across the US, UK, France, Germany, Belgium, Switzerland and The Netherlands.

Hurdles to Overcome

High exposure with multimillion dollar customers; language and cultural differences across countries had to be managed appropriately and accurately to reliably compare differences and similarities across countries.

InfoTek’s Impact

Developed thorough understanding of the current environment and expected future needs of the client’s existing customers, which assisted in their developing marketing and product development strategies surrounding data storage solutions.