Case Study:  State-wide Lottery Player Usage and Attitude Tracking

Primary Research Objectives

To provide the Lottery with an understanding of its players and non-players by game in order to provide concrete guidance for investments in new games and to guide the development of game enhancements.  To measure and track changes in attitudes towards the Lottery and it games.  To measure and track changes in game awareness.

Methodology Employed

Quantitative – Internet data collection with n=1,000 residents (18 and above) of the state.

Hurdles to Overcome

Converting from telephone-based to Internet-based data collection without compromising the information's decision-making ability.  Developing and revising question protocol to match with previous studies and developing new sampling sources that provide projectable results.

InfoTek’s Impact

Converted from telephone-based to Internet-based data collection in order to decrease the cost of the research.  Developed one of the first Internet-based methodologies to sample populations for state and provincial agencies.