Case Study: Market Opportunity

Mobile Device Location-Based Services Potential Study

Primary Research Objectives

Identify the most appealing location-based services for mobile phones (e.g., games, alerts, safety, mapping, get directions, etc.) and to understand the value associated with these services by each of four mobile user segments.

Methodology Employed

14 focus groups were conducted among several potential segments of mobile users (adult, young-adult, professional and teenager) in three US cities.


InfoTek’s Impact

Our client utilized findings from this study to expand their offering of digital services to include new location-based applications such as traffic alerts, directions to destination and child-locator services.