Printer Feature and Price Modeling

Primary Research Objectives

Identify the products in the product line that will generate the most revenue and profit, at varying price points, and which products are potential “drops”.

Methodology Employed

Telephone + Web interviews with 362 IT Managers, Department Managers and End Users of hi-speed networked printers and copiers.

Hurdles to Overcome

Simulate a purchase trade off situation that is interactive. Adjustments to features and models change the overall bundle price and respondents can make realistic decisions without seeing or touching the product in person.

InfoTek’s Impact

Answered key product development questions for six next generation products including feature trade-off differences for printers and MFPs. Findings allowed client to position new products successfully, ultimately contributing to maintaining its overall competitive position while optimizing profitability.