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InfoTek Research completes its 2008 On-Line Lottery Playership Study

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Yakima, Washington – September 3, 2008  InfoTek Research begins an unprecedented market research initiative which monitors and reports the current and potential Lottery playership using PC-based or mobile Internet technology.  Leveraging its 15-year history of providing customized primary research, InfoTek intends to provide North American Lotteries with an on-going understanding of how the increased access to the Internet will impact playership of Lotteries within or outside North America.

The 2008 On-Line Playership Study gathers information about current and potential on-line gaming from a random sample of Lottery players in North America. The study summarizes the knowledge and behavior of Lottery players who represent the greatest opportunity for North American Lotteries. This 2008 effort provides trend data on on-line playership and potential on-line gaming by speaking to Lottery players with the propensity to use this play channel.

Types of Information Study Provides

InfoTek explores several areas of current and potential on-line Lottery player, including, but not limited to the following:

•  Likelihood to play Lottery games on the Internet

• Main reason(s) wanting to play to play Lottery games on the Internet

• Top concerns about playing Lottery games on the Internet

• Frequency of playing Lottery games on the Internet

• Types of Lottery games most likely to play on the Internet

• Method and location (home-PC, mobile Internet, SMS-text) most likely to play

InfoTek will review the findings with Lottery personnel at the NASPL 08’ conference at Exhibitor Booth #251.

About InfoTek

Since 1993, InfoTek Research Group, Inc. has been customizing research methodologies for the specific research needs of business and consumer products and services.  InfoTek’s industry consultation and customized methodology design has been a research essential marketing tool for many of the top companies in the world.  InfoTek completes research in over 23 countries in four continents.  InfoTek’s quantitative and qualitative service offerings include: survey instrument development, sample selection and maintenance, data collection via quantitative and qualitative interviewing, database development and management, data tabulation with significance testing, advanced statistical analysis, moderation and facilitation, Internet-based data collection, presentation design and delivery, report development, post-project consulting and training . More information is available at http://www.Infotekresearch.com.