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FOR
IMMEDIATE RELEASE
InfoTek Research WINS 2009 Lottery Study of the Year at SMART TECH 2009
Yakima, Washington –
April 21, 2009 InfoTek
Research
was proud to accept the award for 2009 Lottery Research Study of 2009 by the
Public Gaming Institute for its 2009 Mobile Lottery Playership Study.
The study
gathered information about potential mobile gaming from a random sample of Lottery players in North
America. The study summarizes the knowledge and likely behavior of Lottery players
who represent the greatest opportunity for North American Lotteries.
The study unveiled which segments are most likely to play a Lottery game
using a mobile phone as the inter
For more
information about this study, or if you would like to inquire about
purchasing a copy of the full report, please contact InfoTek directly
(1.509.248.8219).
The
Objectives of the Study were:
• Profile Lottery player
segments most likely to play via Mobile Phone;
• Predict likely
playership levels for Lottery games via the Mobile Phone; and,
• Outline key
components of Mobile strategies for Lottery Organizations.
Methodology:
• Web survey of U.S.
Consumers
• Randomized sample
• n=250 (+/- 6.2%
sample error)
• Fielded in March
2009
Respondents in this study are:
• U.S. residents
• 18 years of age or
older
• Lottery players
(have played Lottery in the past 12 months)
• Mobile phone users
About InfoTek
Since 1993, InfoTek Research Group, Inc. has been customizing research
methodologies for the specific research needs of business and consumer
products and services. InfoTek’s industry consultation and customized
methodology design has been a research essential marketing tool for many of
the top companies in the world. InfoTek completes research in over 23
countries in four continents. InfoTek’s quantitative and qualitative
service offerings include: survey instrument development, sample selection
and maintenance, data collection via quantitative and qualitative
interviewing, database development and management, data tabulation with
significance testing, advanced statistical analysis, moderation and
facilitation, Internet-based data collection, presentation design and
delivery, report development, post-project consulting and training . More
information is available at
http://www.Infotekresearch.com.
Contacting InfoTek Regarding Press Release
For more information about this release, please contact:
Tregg Farmer
President, InfoTek Research Group, Inc.
Phone: 1.509.248.8219
E-Mail:
tregg@infotekresearch.com
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