2009 Mobile Lottery Playership Study

Yakima, Washington – March 3, 2009 InfoTek Research adds to its an unprecedented market research initiative which monitors and reports the current and potential Lottery playership using mobile Internet technology. Leveraging its 15-year history of providing customized primary research, InfoTek intends to provide North American Lotteries with an on-going understanding of how potential Mobile Lottery players would want to interact with Lotteries within North America.

The 2009 Mobile Lottery Playership Study gathers information about potential mobile gaming from a random sample of Lottery players in North America. The study summarizes the knowledge and likely behavior of Lottery players who represent the greatest opportunity for North American Lotteries.

For more information about this study, or if you would like to inquire about purchasing a copy of the full report, please contact InfoTek directly (1.509.248.8219).

• Profile Lottery player segments most likely to play via Mobile Phone;

• Predict likely playership levels for Lottery games via the Mobile Phone; and,

• Outline key components of Mobile strategies for Lottery Organizations.

• Web survey of U.S. Consumers

• Randomized sample

• n=250 (+/- 6.2% sample error)

• Fielded in March 2009

• U.S. residents

• 18 years of age or older

• Lottery players (have played Lottery in the past 12 months)

• Mobile phone users

Since 1993, InfoTek Research Group, Inc. has been customizing research methodologies for the specific research needs of business and consumer products and services. InfoTek’s industry consultation and customized methodology design has been a research essential marketing tool for many of the top companies in the world. InfoTek completes research in over 23 countries in four continents. InfoTek’s quantitative and qualitative service offerings include: survey instrument development, sample selection and maintenance, data collection via quantitative and qualitative interviewing, database development and management, data tabulation with significance testing, advanced statistical analysis, moderation and facilitation, Internet-based data collection, presentation design and delivery, report development, post-project consulting and training . More information is available at http://www.Infotekresearch.com.

Tregg Farmer
President, InfoTek Research Group, Inc.
Phone: 1.509.248.8219
E-Mail: tregg@infotekresearch.com