InfoTek Research launches the latest in data collection technology combining CATI, CAPI and Internet Surveys to decrease turnaround time, reduce research costs and give clients their own full-featured project portal

Beaverton, Oregon - March 30, 2006  InfoTek Research Group, Inc. announces that it is now offering clients the most advanced survey tool in the market research industry. After several months of testing various integrated survey research tools, InfoTek decided to integrate GMI’s (Global Market Insite, Inc.) latest version of NET-MR 5.0 into its line of quantitative and qualitative survey offerings. The new tool is an integrated ASP-based data collection solution that simplifies market research management while at the same time reduces turnaround time and study costs. 

“InfoTek has always regarded quality control and client flexibility as our top priorities.  With this new survey software we will be able offer clients the latest in research capabilities while being able to continue our tradition of offering the most trusted research results,” stated Tregg Farmer, co-founder and president of InfoTek Research.  “To be honest, we had our concerns about moving to an ASP model; however, after considerable research we found this system to offer the same, and in some cases even more security and reliability.  We feel extremely confident our clients will appreciate InfoTek’s decision to adopt the most advanced survey system on the market.”

 The new tool gives InfoTek’s clients four new and valuable capabilities:

* Full-featured on-line client portal
* Multi-mode data collection across 35 different languages
* Data analysis & reporting
* Panel creation and management

 Customized Portal Gives Clients First-Hand Access to Results 24x7

InfoTek clients now have their own Internet portal to track CATI, CAPI and Internet studies.  Clients can complete simple tasks such as reviewing study quotas, monitor results real-time or more significant analysis such as cross tabulation and graphic reporting.  InfoTek has created several example portals which display these comprehensive capabilities.  Please contact your account manager to set up a demonstration.

 Multi-mode Data Collection Gives Unheard-of-Capabilities and Quality Control

 CATI, CAPI, Internet surveys are now created and managed using the same fully-featured software tool.  Using only one authoring tool for all quantitative surveys allows InfoTek to easily customize surveys in 35 different languages.  Using the same tool will reduce turnaround time, increase quality control and will allow clients the greatest flexibility.

 The following data collection methods are now integrated into one tool.

-        Online Surveys

-        CATI        

-        CAPI                                        

-        On-line Focus Groups               

-        On-Line Discussion Boards        

-        Paper, Data Scan & Entry

 More Rapid and Flexible Data Processing, Data Analysis & Reporting

Whether completed by InfoTek’s analysts or by clients, this new market research tool provides fast, efficient and comprehensive collection of reporting tools.  Running cross-tables, coding open-ends, creating complex data graphs and statistical testing can now be easily completed. 

The greatest benefit of this type of reporting is when a study is in progress.  Being able to review quotas and results real-time allows researchers to modify requirements more easily during a study to help reduce costs and fielding time.

 Integrated IT Panel Creation and Management

 Over the last 13 years, InfoTek has interviewed over 1.4 million IT decision makers, and continues to interview thousands of IT decision makers every year.  Respondents are recruited for three different business segment panels:

-        Enterprise CIO's

-        Mid-Tier Technology Managers

-        Small Business Decision Makers

The new GMI system gives InfoTek the latest capabilities in panel creation, monitoring and data collection via its panel.  InfoTek now can manage recruitment, incentives and panelists all in a single interface, whereas before, different interfaces were required by segment.