InfoTek Research becomes member of Association of Qualitative Researchers

Beaverton, Oregon - Dec 10, 2005  InfoTek Research Group, Inc. announces that it has joined the Association of Qualitative Researchers (AQR) the leading authority on related issues in the UK and internationally.  Founded in the early 1980s, AQR is a recognized and respected organization in the marketing services arena.  It represents the interests of its members, currently some 1,150 individuals, who are directly involved in qualitative research: not just researchers, recruiters and field managers but also clients, academics, ad agency planners, etc.

It also seeks to take the industry forward by being a catalyst for change.

AQR has always provided a forum in which qualitative research developments can be raised and debated, standards maintained and enhanced, new skills learnt and shared through its comprehensive events and education program. These activities happen increasingly on an international basis.

AQR Philosophy The AQR is an open association, and seeks involvement not just from practitioner members but also from others involved in the qualitative research process. It seeks, in effect, to be the mind, body, soul and voice of commercial qualitative research, and its aims, through the active participation of its members, are to:

• promote qualitative research within the market research arena and the broader business community, enhancing its perceived value in the process

• create, raise and maintain professional standards in qualitative research, both through education and by developing and promoting best practice guidelines

• innovate and encourage new thinking in qualitative research

• provide a forum in which members can interact

 

About InfoTek

Since 1993, InfoTek Research Group, Inc. has been customizing research methodologies for the specific research needs of business and consumer technology products and services.  InfoTek’s industry consultation and customized methodology design has been a research essential marketing tool for many of the top companies in the world.  InfoTek completes research in over 23 countries in four continents.  InfoTek’s quantitative and qualitative service offerings include: survey instrument development, sample selection and maintenance, data collection via quantitative and qualitative interviewing, database development and management, data tabulation with significance testing, advanced statistical analysis, moderation and facilitation, Internet-based data collection, research facility rental (Focus Portland), presentation design and delivery, report development, post-project consulting and training . More information is available at http://www.InfoTekresearch.com or e-mail at info@InfoTekresearch.com.