InfoTek Research begins to offer reports from the 2007 Wireless Retail Study.

Beaverton, Oregon - January 1, 2007  InfoTek Research continues its unprecedented market research initiative to monitor and report the opinions of wireless sales personnel across the United States. Leveraging its 14-year history of providing customized primary research to the technology and telecommunications industries, InfoTek continues to measure important channel changes from the sales associates’ perspective.

The 2007 Wireless Retail Study consists of several wireless retail channel reports using survey data gathered from nationwide samples of U.S. wireless retail salespeople. The study summarizes the knowledge and behavior of sales associates who represent the greatest opportunity for carriers, manufacturers and developers since they personally interact with end-users live and in person. This 2007 effort provides trend data on end-user demand for and adoption of wireless products and services as seen through the eyes of the wireless retail associates

   Reports from the 2007 Wireless Retail Study

InfoTek offers several reports regarding Wireless Retail associates and the changes noted in the channel since 2003.  Information for these reports was taken from both the 2003 and 2007 studies.

These include:

§         Sales Associates Profile, Customer Interaction and General Compensation

§         Indirect Reseller Satisfaction with Carriers

§         Wireless Application and Service Demand and Sell-Through from Sales Associates

§         Handset Capabilities Demand and Capability Impact on Sales Associates Recommendation

§         Accessory Demand and Sell-Through from Sales Associates

§         Price Plans and Promotion Demand and Sell-Through from Sales Associates